Connected Packaging

Request Number 174256 | Author PepsiCo

Description

PepsiCo seeks to identify materials and technologies that can deliver new and improved performance to their packaging for consumable products.

Connected Packaging

Augment packaging as a means to exchange information between consumer (or customer) and PepsiCo
- Product information -
  - Ingredient traceability
  - Recycling assistance or data on bottle history / environmental information
  - Story of the bottle
  - Usage suggestions
  - Product claims
- Consumption behavior - Where, when, how products are consumed
Use technology to create a more personalized and interactive experience for the consumer
- Enhanced sensorial experiences
- Entertainment / gamification
- Customized experiences

Key Success Criteria

Must-Haves

Compliant with food safety regulations or line to sight to compliance
Ease of use by consumers (e.g. cellphone software / platforms)
Freedom to operate/IP
Protection of shared information
Durability - material technologies should be able to withstand the manufacturing process, warehousing, and distribution (or line of sight).
Recyclability / Environmental Impact
Retention of product freshness
Mix of solutions executable in short-term (<18 months) and long-term (<5 years)
Line of sight to commercial scalability
Scalable on commercially available assets

Nice-Haves

Compatible with existing supply chain and manufacturing capability
Direct to consumer (e-Commerce) focused solutions
Low unit cost and capital investment
Ease of production
Simplification of advanced technologies (e.g. Gatorade sweat patch)

Approaches not of interest

Technologies that have been previously investigated would only have interest if a significant advancement has been made beyond PepsiCo's knowledge. Many of these technologies have been marked as "banned" because PepsiCo is familiar with them and/or has studied previously.

Preferred Collaboration types

To be advised.

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