Open Innovation Submission Portal
Connected Packaging
Request Number 174256 | Author PepsiCo
Description
PepsiCo seeks to identify materials and technologies that can deliver new and improved performance to their packaging for consumable products.
Connected Packaging
- Augment packaging as a means to exchange information between consumer (or customer) and PepsiCo
- Product information -
- Ingredient traceability
- Recycling assistance or data on bottle history / environmental information
- Story of the bottle
- Usage suggestions
- Product claims
- Consumption behavior - Where, when, how products are consumed
- Product information -
- Use technology to create a more personalized and interactive experience for the consumer
- Enhanced sensorial experiences
- Entertainment / gamification
- Customized experiences
Key Success Criteria
Must-Haves
- Compliant with food safety regulations or line to sight to compliance
- Ease of use by consumers (e.g. cellphone software / platforms)
- Freedom to operate/IP
- Protection of shared information
- Durability - material technologies should be able to withstand the manufacturing process, warehousing, and distribution (or line of sight).
- Recyclability / Environmental Impact
- Retention of product freshness
- Mix of solutions executable in short-term (<18 months) and long-term (<5 years)
- Line of sight to commercial scalability
- Scalable on commercially available assets
Nice-Haves
- Compatible with existing supply chain and manufacturing capability
- Direct to consumer (e-Commerce) focused solutions
- Low unit cost and capital investment
- Ease of production
- Simplification of advanced technologies (e.g. Gatorade sweat patch)
Approaches not of interest
Technologies that have been previously investigated would only have interest if a significant advancement has been made beyond PepsiCo's knowledge. Many of these technologies have been marked as "banned" because PepsiCo is familiar with them and/or has studied previously.
Preferred Collaboration types
To be advised.
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